Paypal donations to the Robert Sheckley Relief Drive can be made *here*.
More details are available on Neil Gaiman's blog and at Trufen.net.
If you're reading this on my LJ, you probably already know all of these details, except for the (repeated) PAYPAL DONATION LINK; which is the point of my resummarizing it.
Click-by Plokta News Network or Interthingy web people: Might you publicize the Paypal link? (I do know that Langford posted it in a comment on the May 6 PNN news item.)
Addendum (5-24): Updated Paypal donation link per new info from Anya Sheckley.
To friendly scrollers-by from the vaster LJ friends list multiverse:
If you like Hitchhiker's Guide to the Galaxy but haven't read Robert Sheckley, you might enjoy hunting up copies of his Mindswap and Dimension of Miracles novels. Sheckley's slated to be Guest of Honor at this year's World Science Fiction Convention. He's a friendly guy with a great sense of humor, as well as being one of the greatest short story writers in the canon of science fiction. (See here.)